Philippe Mihailovich is a “Brand Architect” & pioneer in the publication of luxury brand strategies. For 2luxury2.com, he interviewed Audrey Kabla, author of the book “Marque & Luxe” explained to my boss.
Here is the first article in English for the book. Also to know, that he was the professor of Audrey Kabla in his master of marketing. Philippe Mihailovich is at the origin of his discovery of brand management. We thank him for this valuable contribution.
Find the full article on 2Luxury2.com
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