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L’interview est réalisée par François Laurent

Découvrir son blog   I   Adwise Research   I   Découvrir les livres de François Laurent 

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« Qu’est-ce que le masstige ? Moitié prestige, moitié mass market, le masstige est l’alliance du monde du luxe avec les autres secteurs, et plus particulièrement la mode et le design. C’est un terme qui désigne en général les produits. On oublie qu’à ces produits sont souvent rattachés des marques « masstige », Ce sont des marques « demi-luxe ». Elles ont un bout de noblesse par le nom, elles ont l’apparence du précieux dans toute la masse, un de leurs parents est luxe. »

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Extrait du livre “Marque & Luxe” expliqué à mon boss

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