Published by Les Editions KAWA in France, Marque & Luxe is Kabla’s first book.
Marque & Luxe talks about the philosophical, psychological and spiritual approach of Luxury and its brands.
The book is delivered in a hybrid form that embodies a text book disguised in a novel – a refreshing literary experiencce! 53 experts and artists breathed life into this book. Among them are 38 thinkers and gurus in philosophy, psychology, marketing, and entrepreneurialship. 15 are artists who showcase their paintings, photographs and drawings.
What is Luxury?
How does a brand become exceptionally magical once placed into the Luxury market? How do we make sure brands keep inspiring us while also ful lling the future desires of the Y and Z generations?
Kabla unveils the concept of millenial Luxury with the YUXA
YUXA stands for Yoga + Luxe: the yoga principles applied to Luxury marketing strategies. The art of the brand chakras opening for ultimate authenticity, happiness and human loyalty.