Audrey Kabla interviewed by François Laurent for Adwise-Research.com

“What is the masstige? Half prestige, half mass market, the masstige is the alliance of the luxury world with other sectors, and more particularly fashion and design. It is a term that generally designates products. We forget that these products are often associated with “masstige” brands. They are “semi-luxury” brands. They have a touch of nobility by name, they have the appearance of precious throughout the mass, one of their parents is luxury. “

Extract of “Marque & Luxe” expliqué à mon boss