
The interview is conducted by François Laurent
Discover his blog I Adwise Research I Discover François Laurent’s books
“What is the masstige? Half prestige, half mass market, the masstige is the alliance of the luxury world with other sectors, and more particularly fashion and design. It is a term that generally designates products. We forget that these products are often associated with “masstige” brands. They are “semi-luxury” brands. They have a touch of nobility by name, they have the appearance of precious throughout the mass, one of their parents is luxury. “
Extract of “Marque & Luxe” expliqué à mon boss
Découvrez aussi
Henri Kaufman talks about the book "Marque & Luxe"
Interviewed once again by the Express for a special luxury!
Luxury & hip hop in the Journal du Luxe!
Luxury in the "À MON BOSS" collections!
"Marque & Luxe" at the Brooklyn College Luxury Women Debate
The book "Marque & Luxe" celebrates its first birthday!
Thank You
It happens ! Audrey Kabla writes on Luxury for A Nous Paris
When Flux Branding presents the book "Marque & Luxe"
The "esoteric" bible of Luxury Marketing - CB News newsletter
Get Social