A big thank you to DigiLuxury for his article of December 17, 2019 concerning the interview of Audrey Kabla on the new strategies of Luxury Brands facing Millennials.
Today Luxury houses have 3 major reactions to digital and Millennials:
- Adaptation to the digital of the Houses
- The little risk-taking of the Houses
- A presence on social networks, sparingly
To find out more, discover Audrey Kabla’s interview on millennials and Luxury